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Juana de Arco at Buenos Aires Fashion Week. Photo.

(Picture: Juana de Arco's show at the Buenos Aires fashion week. Via event's website.) The latest edition of the Buenos Aires Fashion Week (which took place from August 20 to 21) showed more environmental awareness than its predecessor, the winter edition (which we covered in the post Buenos Aires Fashion Week Winter 2008).

While at the runway shows two brands had some kind of green in their collections, in the showroom area the Metropolitan Design Center presented a two week event about sustainable design to be held in the city in October. Find out more in the extended.

Via La Nacion. Metropolitan design center activity via Corazon Porteño.

Green Fashion at Buenos Aires Fashion Week Runway Shows

Cotton was the theme for this edition of the city's most important event dedicated to fashion, and the label Juana de Arco decided to bet on pure organic and environmental motives.

Characterized by crazy prints and mix-and-match patchwork garments, the label conducted by Mariana Cortés presented its collection Agua viva (which translates into something like 'living water'). The show was inspired in natural resources, with all garments produced with organic cotton and embroidered images of fish, sea horses and flowers in some of the pieces.

Ona Saez, a well known Argentine retail brand, was the other label related to green. In this season, the brand continues with its campaign to offer green tips through a line or t-shirts and in their clothes' tags. Although an engagement with greener materials would be better, we give them credit for trying to educate the consumer.

Some pictures of the Juana de Arco runway show (all via BAF Week website):

Juana de Arco's dress with organic cotton at the Buenos Aires Fashion Week. Photo.

Juana de Arco's t-shirt and short with organic cotton at the Buenos Aires Fashion Week. Photo.

Juana de Arco's t-shirt and short with organic cotton at the Buenos Aires Fashion Week. Photo.

Juana de Arco's sweater and short with organic cotton at the Buenos Aires Fashion Week. Photo.

Ona Saez global warming awareness campaign, which began during winter and continues this season:

Ona Saez Global Warming campaign. Photo.

Sustainable Design Week in Buenos Aires

Another novelty of this season's fashion week was the presentation of the event Integrando al Futuro (which translates to 'integrating the future'), organized by the Metropolitan Design Center.

With a series of activities that will take place in October and November, the event looks to educate consumers on the effects of consume and production in the environment.

On October 24 and 25, the organism will organize conferences to treat subjects such as sustainable design, corporate responsibility and fair trade. Then, from October 26 until November 9, the center is organizing an exhibition in a series of design stores in Palermo, in which designers will be developing products with their own waste and showing them in their shop windows. Then, from November 17 to 28, there will be a series of workshops about re-utilization of waste from the stockings industry.

The call for designers who want to participate in this activity opens in September. More information via phone: 5411 4126 2984/2989. The published e-mail of the center for this activity doesn't work yet: integrandoalfuturo at cmd dot org dot ar.

Accompanying the announcement, the center presented the work of two designers working with recovered materials; both known to TreeHugger: Minima Huella and Gruba.

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how did you come up with the name of your blog I came up with the name for my blog the day after i rewatched the movie 'pretty in pink.' I'm obsessed with pretty things in leather: jackets, shoes, skirts, shorts, ect. i love the look of a very feminine silhouette with a hard texture such as leather.when where you introduced to fashionI was introduced to fashion in my high school years. I was a late starter. how do you describe your style
my style changes from day to day depending on my mood. some days i feel bohemian, some days i like things more structured, some days i like feminine ruffles. i really like mixing and matching different genres of clothing. i like mixing an expensive item with bargain thrifted pieces. it makes an outfit so much more appealing than head to toe designer.
what made you start a fashion blog
I had been on lookbook.nu and other style documenting websites and i wanted a different way to get my voice out there. I think i have a lot to say about fashion, i just wanted another creative outlet to get my opinions out there.what do you think you bring to the fashion blog world my perspective. its always interesting to see other people's perspective about fashion. i really enjoy reading other blogs and i hope other people feel the same about mine.how is your style different than everyone else i think my style includes a lot of diys and garments th at i have created in my free time. these are just ideas i get from my daily influences. my concepts and ideas are always evolving. you can always tell the things i am influenced by, by the garments that i create.
who is your inspiration ive always been inspired by females in the past and music from the past. the beatles, the rolling stones, brigitte bardot, chrissie shrimpton, jane birkin, anita pallenburg, marianne faithfull, yoko ono, pattie boyd, christie turlington, david bowie, and so so much more.
what impression do you want to leave on the people that visits your blogi hope i inspire people to want to create beautiful things.who is your favorite designer rei kawakubo, yohji yamamoto, rick owens, margielawhat piece is a must have in your closet my pearl necklace. it was a gift from my father. i feel that things that have high sentimental value are the things that are 'must haves.'